The client came to us with ready-made design requirements for the pages. From our experience, we knew that even if the client had formulated wishes for the future design, prototyping is still a mandatory step. It always helps to identify inaccuracies and correct them before design integration. This assures that the project timeline will not be delayed.
Since the client already had his own vision, it was possible to immediately draw the most detailed page prototypes. That’s when we found the error. It turned out that if you directly follow the wishes of the client, the pages are displayed incorrectly on laptop screens due to the difference in extension: blank areas and blurs appear, wide white stripes along the edges, there was no emphasis on prices and discounts. We offered a different product page structure: we moved the price and product name, added additional blocks. And as a sample, we chose prototypes of pages for laptops and made them adaptive. As a result, each page was stretched accordingly to fit the computer screen, the layout did not go wrong and all the information was displayed correctly.
Prototypes helped us immediately make a better product for the client, eliminate errors at minimal cost and find the best design solutions.
This is what the final prototypes looked like:
