Online Store Audit: We Find What Is Holding Back Your Sales
A comprehensive e-commerce website audit: we check your store in eight areas, from indexing and speed to security and GDPR compliance. You get a report with priorities and an estimate for the fixes, and every finding comes with an explanation.
from $120 for an express audit · comprehensive audit $1,200 · report with an estimate
Page one of the report shows at a glance where the store falls furthest behind
audit areas
checkpoints
for a full audit
express audit
Four reasons to audit your store
An audit is due when your store does not perform the way you expect.
Traffic, but no orders
People come in but never reach the cart. The audit shows the step where you lose them.
The store has slowed down
Catalog pages take seconds to open, search lags and the admin panel freezes during imports.
Rankings and traffic are falling
Pages drop out of the index, competitors overtake you and the cause is unclear.
A privacy regulator got in touch
Or not yet, but your privacy policy, consent checkboxes and cookie banner were put together haphazardly.
Eight audit areas
Any agency covers the first five. The last three take a platform developer: they cannot be done without access to the server and code.
Technical foundation
Indexing, robots.txt and sitemap, duplicates, redirects, broken links, canonical URLs, structured data.
Content and keywords
Catalog structure, meta tags, duplicate descriptions, search demand coverage, category and product page copy.
Speed and Core Web Vitals
Time to first byte, page weight, images, caching, database queries, catalog and filter response times.
Interface and conversion
Purchase paths, click and scroll maps, session recordings, forms, filters, the mobile version.
Trust signals
Prices and stock, shipping and payment, reviews, warranties, contacts, a comparison with five competitors.
Security and load
CS-Cart version and known vulnerabilities, file permissions, admin login, backups, bots and scrapers, peak-season readiness.
Analytics and lead tracking
Whether analytics counts every visitor, conversion goals still fire, ad tracking tags survive and inquiries actually reach your inbox.
GDPR and consents
Privacy policy, consent in forms, cookies and trackers that fire before consent, third-party services and cross-border data transfers.
Not sure which audit to choose?
Describe your situation and we will suggest which audit to start with and whether you need the full review. Free of charge.
What a platform developer finds
Three examples from the last quarter. None of these problems is visible from the outside or in online tool reports alone.
Half the visits in analytics were bots
Of the visitors the analytics system counted, 49% turned out to be bots. That explained bounce rates of 90–99% and 6,606 visits carrying ad tags. Advertising decisions were being made on a distorted picture.
The store was down for almost 8 hours
After an emergency server reset at the hosting provider, the session file got corrupted. The service restarted 9,237 times, while the memory-usage check kept reporting it as alive. Now we check the service's actual response every 2 minutes.
Two-thirds of requests came from an AI crawler
An AI crawler made 64% of the store's daily requests, and a botnet on cloud servers added another 55,000 a day. After we set up filters, the server load dropped from 2.05 to 0.57.
We will send you a review of your store
We look at your site before any work starts and tell you which areas to check first. Free of charge.
Free express check
Leave your site address and we will send a one-page review: what is visible from the outside and needs attention right now. No calls, no sales pitch.
- Home page and product page speed, page weight
- Indexing: robots.txt, sitemap, duplicates and broken links
- GDPR compliance: privacy policy, consents, cookie banner
- Platform version and known vulnerabilities
- Mobile version: what gets in the way of buying on a phone
- Analytics: whether traffic is counted and inquiries arrive
- Which findings take hours to fix and which need proper work
The full audit or one area at a time
Website audit pricing runs from $120 for the express audit to $1,200 for the comprehensive one. You can take a single area or the full review: it costs less than the separate audits combined and goes deeper into security, load and analytics. The SEO audit, technical audit and UX audit each have their own page with the details, and the GDPR check is described in its plan below.
Swipe the cards sideways to compare →
Most popular
All in one
34 hours of work
Comprehensive
The full picture: technical health, traffic, conversion and risks.
$1,200
15 business days · estimate and a call with the team
- All eight areas
- Security, versions, backups
- Analytics and lead tracking
- Load, bots, peak-season readiness
- Estimate and an hour-long report walkthrough
Quick check
4 hours of work
Express
From the outside, no access needed: what is urgent right now.
$120
3 business days · prioritized report
- Technical foundation and indexing
- Speed and page weight
- GDPR compliance check
- Quick analytics check
Personal data
6 hours of work
GDPR check
Where your site breaks privacy and cookie rules.
$180
up to 6 business days · list of issues and an estimate
- Forms, consents and the consent log
- Cookies and trackers before consent
- Third-party services and data transfers abroad
- Privacy policy
Technical health and speed
8 hours of work
The errors that cost your store traffic and slow it down.
$240
5 business days · prioritized report
- Indexing, duplicates, redirects
- Speed and Core Web Vitals
- Server, logs and load
- Versions, add-ons and security
- Estimate for the fixes
Traffic and content
10 hours of work
Why your store does not show up where people search for it.
$300
7 business days · 1–3 month plan
- Keywords and catalog structure
- Meta tags and category copy
- Backlink profile
- Five competitors from your niche
- Estimate for the fixes
Conversion
12 hours of work
Where shoppers stumble on the way to an order.
$360
7 business days · session recordings and click maps
- Purchase paths and navigation
- Click and scroll maps
- Forms, filters, cart
- Mobile version
- Estimate for the fixes
What each audit includes
A comparison across the areas that make the audits differ in price.
Swipe the table sideways to compare the audits →
| What we check | Express $120 | GDPR $180 | Technical $240 | SEO audit $300 | UX audit $360 | Comprehensive $1,200 |
|---|---|---|---|---|---|---|
| Technical foundation and indexing | ✓ | — | ✓ | — | — | ✓ |
| Speed and Core Web Vitals | ✓ | — | ✓ | — | — | ✓ |
| Keywords, content, meta tags | — | — | — | ✓ | — | ✓ |
| Interface, user paths, click maps | — | — | — | — | ✓ | ✓ |
| Trust signals and competitors | — | — | — | ✓ | — | ✓ |
| GDPR: privacy policy, consents, cookies | outside only | in full | outside only | — | — | ✓ |
| Security, versions, backups | — | — | basic | — | — | ✓ |
| Analytics and lead tracking | quick | — | — | — | — | ✓ |
| Load, bots, peak-season readiness | — | — | basic | — | — | ✓ |
| Fix estimate and a call | — | estimate | estimate | estimate | estimate | ✓ |
If you hire us for the fixes within a month of the report, the audit fee is credited toward that work.
What you get
Every finding is written so that both a developer and a marketer can follow it: what the problem is, what it puts at risk, how to fix it and what it costs.
A report covering all eight areas
Google Docs: findings ranked “urgent”, “important” or “nice to have”, with screenshots and ways to fix them.
An estimate for the fixes
Excel: hours and cost for every task, so you can plan the budget and the order of work.
Competitor comparison
Excel: five stores from your niche compared on forty parameters, showing where you lag behind and how.
A 1–3 month plan
A PDF and an hour-long call: what to do first, what can wait and what to leave alone.
How the audit works
A full website audit takes 15 business days, from the brief to the work plan.
A half-hour conversation about your business and goals. We need access to the admin panel, Google Analytics and Google Search Console.
We crawl the site, measure speed metrics and review server logs, session recordings and click maps.
We verify findings by hand, compare you with competitors and price the fixes.
We hand over the documents and spend an hour walking your team through them: what to do now and what later.
See our work before we talk
You can see what our work looks like before we talk: download any of these, no sign-up.
Anonymized sample report
A real audit of a store with 9,000 products: 63 findings, priorities and an estimate. Client data removed.
40 checks before peak season
A checklist of what to check in your store before November: load, backups, catalog speed, filters and payment.
What a slow site costs you
A calculator: enter your traffic, conversion rate and average order value to see what every extra second of loading costs.
Online store audit FAQ
Answers to what clients ask before ordering an audit.
No. Seven of the eight areas do not depend on the platform: we audit stores on OpenCart, Shopify, Bitrix and custom-built engines. We go deepest on CS-Cart and Multi-Vendor: we have worked with them for 13 years and know where their weak spots are.
If you know the cause, choose the audit that matches it. The store does not show up in search: the SEO audit. It is slow or crashes: the technical audit. People visit but do not buy: the UX audit. A privacy regulator got in touch: the GDPR check. If you are not sure where to start, take the comprehensive audit or the free check, and we will advise you based on its results.
An agency looks at the site from the outside, through a search engine’s eyes. We go inside: we read the code and server logs, check the platform version and add-ons, and look at load and backups. That is how we find both what hurts your rankings and what brings the store down at peak sales.
Access to the admin panel, Google Analytics and Google Search Console, and ideally to hosting and the server control panel. If some access cannot be granted, we audit what is available and note in the report what we could not check.
Yes. If needed, we sign an NDA before you share any access. It is best to create a separate account for us, which you can disable once the report is delivered. The express audit and the free check need no access at all: we look at the store from the outside.
Yes, if you want us to. The estimate is part of the report, and we do the work under a contract. The audit fee is credited toward the fixes if we start within a month. The report is also written so that your own team can work from it.
Express audit: 3 business days; technical: 5; GDPR check: up to 6; SEO and UX audits: 7; comprehensive: 15. For stores with more than 100,000 products, we agree on the timeline separately.
A one-page review of what is visible from the outside: home page and product page speed, indexing, GDPR compliance and the platform version. We send it by email, with no calls or sales pitch. The paid express audit for $120 needs no access either, but it is 4 hours of work: technical foundation, speed, GDPR and a quick analytics check, with a prioritized report.
Case studies
Client reviews
What store owners write about our work and our add-ons on the CS-Cart Marketplace.
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Find out what to change to make more sales.
