Our client did not have a clear mechanism for calculating the cost, managers had to personally contact the customers, find out the details of the order, check the calendar for working and non-working days, and spend a lot of time processing one client.
A convenient mechanism takes into account all possible settings for calculating the cost. You can create flexible tariff plans, depending on the days of the week and their quantity. The rental conditions are configured by the administrator once, then the cost will be automatically calculated based on the details of the customer’s order.
For example, if the rental is issued for the weekend and the equipment is returned on Monday before 9 am, then payment is taken for one day.
From the client side, the rental mechanism is as simple as possible in terms of design:
You can borrow equipment from one office and return it to another. The customers just need to select the desired office from the drop-down list.
The terms of the rental price are highlighted by hints in the catalog.
Renting the equipment is a very expensive service, so there are risks of unscrupulous customers. Transaction security is one of the most important concerns. To check the trustworthiness of users, we have provided verification using Telesign, Emailage, USPS-validators. CS-Cart connects via API to these three systems and checks the user in their databases.
After the implementation of the customers’ verification system, verified ones do not have to visit the office. You can pay online and arrange delivery. The form of payment includes delivery services, which are automatically included in the calculation of the rental price.
The users of the service are both film studios and individual photographers and cameramen. We have updated the checkout to distribute users into groups during registration, without losing usability: a business account or an individual. And also added a check for bots via SMS or email.
We made an adaptive layout so that the content is attractively displayed on mobile devices and brings excellent conversion.
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