Usability Audit

We’ll put your website under the microscope and figure out what stops it from increasing conversion and hinders customer convenience.

What is UX audit

UX audit is a detailed review of your website or mobile app from the user’s perspective. Its core purpose is to find points of friction in the user experience and identify opportunities for business growth.

The audit examines your interface, navigation, content structure, overall usability, and other key factors that impact how your site is perceived and how well it performs.

When it is needed

Users leave without completing targeted actions.
Low conversion to orders/registrations, high bounce rate.
Customers leave abandoned carts.
Users do not complete the purchase stage due to a poor understanding of how to finalize it.
You are launching a new website or application.
You need to check that all elements are convenient for the user, and to avoid costly mistakes.
You are planning business scaling.
An audit will prepare the platform for increased load and new usage scenarios.
The website has not been updated for a long time.
Usability trends change, regular checks help maintain the product’s relevance and competitiveness.
Competitors are overtaking in key metrics.
Is their interface more convenient? UX audit will help identify the lag.

UX audit includes

Detailed Interface Review

evaluating site structure and navigation ease
checking key user journeys (e.g., the path from the homepage to checkout)
identifying inconsistencies in design and interface

Performance Metrics Check

alyzing traffic, page depth, and time on site
assessing bounce rates and pages with the highest rates
comparing against industry benchmarks

User Behavior Insights

using Google Analytics we track how visitors move through your site:
– where they click
– where they pause
– and where they drop off

Scroll & Click Heatmaps

analyzing heatmaps — where users click most and how far they scroll
analyzing session recordings (Webvisor) — reviewing real sessions to understand where difficulties arise
identifying areas users ignore

Multi‑Device & Browser Testing

testing the site display on smartphones (iOS/Android), tablets, laptops, and monitors with different resolutions
checking correct performance in Chrome, Firefox, Safari, Edge

Conversion Element Analysis

evaluating effectiveness of: lead forms and shopping cart, calls-to-action (CTAs), filtering and search systems
recommendations for simplifying key processes and increasing conversion

Bug & Functionality Check

verifying functionality of:
- buttons
- forms
- filters
- links and transitions
- interactive elements

Mobile‑Specific Audit

separate inspection of the mobile version using the same criteria as desktop

Clear, Actionable Recommendations

prioritized list of fixes
specific solutions—like adding autofill to the phone field—to improve the user experience.

What you get

You’ll receive a detailed report of the completed work, which outlines all identified issues, analyzes performance metrics, provides clear recommendations, and includes a step-by-step plan for project development and increased conversion.

Full findings from the UX research and analysis of Google Analytics web data

Examples of effective marketing solutions used by your competitors

Screenshots pinpointing problems with suggested fixes

Data visualization through charts and diagrams

Do you want to increase conversion

and improve the user experience on your website?

Order UX audit today!

Our process

Discovery & Research

We start by getting to know your business, your audience, and your competitors.

Data Analysis

We review your existing analytics (Google Analytics and heatmaps) to understand how users interact with your site.

Interface Evaluation

We analyze user behavior, test how easy your interface is to use, and identify any pain points in the experience.

Report & Recommendations

You receive a clear, detailed report with all our findings and actionable steps to fix what’s not working.

Implementation

You can make the changes yourself using our guidelines, or we can handle the updates for you.

UX audit will help you

improve usability of your website or online store
boost customer loyalty and activity
increase conversions and sales
save time and avoid missed opportunities caused by interface problems
lower the risk of ineffective investments when launching a new online store

UX statistics

0 %

customers don’t complain, they just leave

0 %

visitors judge a company by its website’s appearance

0 %

of sales are lost each year because of unfriendly websites

Источник: startupbonsai.com

Cases featuring UX Audit

We needed to create a fresh design and modernize the look of the online store, using up-to-date market insights and UI/UX best practices.

Result

The new, modern design is based on research into the target audience and competitors, following UI/UX best practices and Material Design guidelines. This ensures the overall look of the online store now aligns with your brand’s premium positioning.

The project involved a comprehensive audit and promotion of the website to boost its search engine visibility and attract new customers.

Result

We improved the site’s navigation and overall user experience, resulting in a lower bounce rate and more time spent on the site. We also optimized page load speeds to strengthen its SEO performance.