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HomeCase StudyCultra — Online Store for Graffiti Products

Cultra —

Fast automated order processing and convenient mobile version

Cultra.ru provides graffiti artists, illustrators, tattoo artists with the necessary quality materials. Any artist will find in this online store the right tool to bring their ideas to life.

cultra лого

Field:sale of products for graffiti   Country: Russia   Website Cultra

Сultra главная

Main goals

Our work process

1. CDEK integration improvement

The client was worried about the overhead and operating costs that had to be incurred to control the delivery of goods to the buyer. The process was like this:


This whole process required continuous supervision of sales managers. The client turned to us for a solution that would simplify their work.

According to the script’s frequency settings (for example, every half an hour), the system checks for shipments in the “created” status. Unlike the default integration functionality, the check is performed not only by the order and shipment numbers, but additionally by the number of the invoice itself. This is necessary in order to be able to easily delete a shipment created with errors, generate a new one and control its delivery.


If the shipment’s status has changed to “shipped” or “delivered”, the statuses of the order change accordingly

Cultra статусы заказов

We have integrated a comprehensive solution for displaying CDEK pick-up points on Yandex.Map. The buyer can use the map to choose the nearest CDEK office and not overpay for delivery.

Cultra интеграция Яндекс.Карт

We have also added a convenient option for the administrator: he can copy the track number or go to the website of the transport company without going into the order, where the track number will be already filled in. You can track the location of the order in one click.

Cultra отслеживание

As a result, our client saves a significant amount of his employees time on processing the orders delivery from the online store, freeing up and redirecting the resources of sales managers to other tasks.

2. Usability for mobile devices

Most of the products in the online store are spray paints of different shades. See how many shades there are for only one type of paint.

Cultra оттенки

Usually graffiti artists order several different shades in one order. It is not a problem to click with the mouse and select what you need from the desktop. But moving between so many shades was inconvenient through the narrow screen of a smartphone.


We have provided the adaptive layout for such instances. If the user enters the online store from a mobile phone, the shades of colors line up in columns, between which you can navigate with swipes. The desired color is selected with one click and it is already added to the order which is visible at the top of the screen. Buyer can remove an unwanted color just by using a swipe in any direction.

Cultra мобильная версия

Our work results


Functionality Development

We will find solutions for everyone

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