The more people learn about the ongoing campaign, the more donations will be collected. We needed a universal tool that would allow us to notify people even offline which allows us to find the Direct Aid website on the Internet and open the desired page without putting much effort. QR codes have become an excellent solution.
The client prints the QR code of a certain fundraising campaign, for example, on a banner in a shopping center, on flyers, on outdoor advertising banners. An interested passer-by scans the code with a smartphone and the campaign page on the website opens immediately.
This decision made it possible to “make friends” online and offline and expand the reach of the target audience.