Klumba: Boosting Speed and Traffic for a Flower & Plant Store
Klumba is a store offering fresh flowers and indoor plants, serving customers in Yekaterinburg since 2013. The store’s catalog includes over 25,000 items available at wholesale prices with fast delivery to specified addresses.
Field: Floristry & Plant Trade Country: Russia Website: Klumba-ekb
Client Problem
At the time of contacting us, the client already had a website that was underperforming. The main issues were poor loading speed, frequent errors, and low search engine visibility. These problems resulted in poor rankings, high bounce rates, and limited conversions.
Main Goals:
- Improve loading speed for both desktop and mobile versions;
- Optimize key pages;
- Increase conversion rates and traffic.
What We Did
Conducted a Full Website Audit
We started with a comprehensive analysis:
- Usability audit;
- Commercial ranking factors review;
- Competitor marketing analysis;
- Backlink profile review;
- Technical audit;
- Image optimization check;
- Compliance with RKN (Roskomnadzor) requirements.
This gave us a clear understanding of the current state of the site and allowed us to plan the next steps effectively.
Fixed Internal Technical Errors
The technical audit revealed several critical issues affecting how search engines evaluated the site. We addressed these by:
- Removing duplicate meta tags;
- Fixing 404 errors and unnecessary redirects;
- Reviewing modified core files;
- Updating and configuring the robots.txt file;
- Correctly generating the sitemap.xml.
Optimized Semantic Elements
We updated page titles and meta tags — essential tools for proper indexing and effective SEO strategy.
Integrated and Configured Key Services
We ensured full visibility of the site in major search platforms:
- Set up the site correctly in Yandex Webmaster;
- Added a business listing on Yandex Business;
- Implemented a product feed to increase exposure in Yandex search results.
Enhanced User Experience (UX) and Marketing Tools
Homepage
New banners inform visitors about current promotions and include links to the pages with the corresponding products.
New colorful filter will help the client to choose a bouquet by cost.
An infographic block tells visitors about the main advantages of shopping at this store, without the need to navigate to other pages.
Product Page
Added Relevant Blog Articles
We enriched the content structure by adding a series of relevant articles to the Power Blog. This brought additional organic traffic and expanded content marketing opportunities.
Integrated Customer Reviews
Installed Additional Add-ons
To increase conversion and improve site management, we integrated and tested the following Cart-Power add–ons:
Live Search — A fast and intelligent search helps users find products instantly, improving navigation and engagement.
SEO Templates — Automated generation of high-quality meta data, streamlining the optimization process and saving time.
WebP Images — Improved page load speed by converting images to the modern WebP format.
Power Labels — Custom product labels highlight promotions, discounts, and featured products, increasing product visibility and click-through rates.
Power Blog — A content-rich blog section drives additional organic traffic and improves topical relevance.
Power FAQ (SEO-Optimized) — An informative FAQ section improves user experience and supports keyword targeting.
Power Reviews — The most informative and useful reviews that build trust and increase conversion rates through social proof.
Extended Sitemap XML — A fully optimized sitemap that ensures complete and efficient indexing of the website by search engines.
SEO for Filters — Promotion for low-frequency search queries to gain a competitive advantage and improve SEO performance.
All add-ons were configured and tested, and usage recommendations were provided. We remain available to assist the client whenever needed.
Project Results
- Significantly Improved Site Speed:
- Server response time reduced from 2000–4000 ms to 140 ms .
- PageSpeed Insights scores:
- Homepage: from 35/58 → to 72/100
- Category Page: from 59/63 → to 86/90
- Product Page: from 42/46 → to 69/99
- Increased Targeted Traffic:
- Yandex – up by 4x
- Google – up by 3x
- Product Feed Integration allowed the store to gain more targeted visitors.
The SEO optimization and usability improvements for the Klumba online store demonstrate the effectiveness of a full-scale digital strategy. Our collaboration with the client continues, including regular audits and adjustments to maintain optimal performance.
Customer Feedback
It’s transformed visually, reached the top positions, moved to a new server, and now it's just flying.
Thank you to your team, programmers, designers, and administrator. You are true professionals!
We will help you get to the top of search results.
Accelerate your store and save your profit
Add new capacities to your business. Extend functionality for current needs and fix old bugs.
We will find solutions for everyone!
Share your idea and we’ll offer an optimal solution
