Klumba is a store offering fresh flowers and indoor plants, serving customers in Yekaterinburg since 2013. The store’s catalog includes over 25,000 items available at wholesale prices with fast delivery to specified addresses.
Field: Floristry & Plant Trade Country: Russia Website: Klumba-ekb
At the time of contacting us, the client already had a website that was underperforming. The main issues were poor loading speed, frequent errors, and low search engine visibility. These problems resulted in poor rankings, high bounce rates, and limited conversions.
We started with a comprehensive analysis:
This gave us a clear understanding of the current state of the site and allowed us to plan the next steps effectively.
The technical audit revealed several critical issues affecting how search engines evaluated the site. We addressed these by:
We updated page titles and meta tags — essential tools for proper indexing and effective SEO strategy.
We ensured full visibility of the site in major search platforms:
New banners inform visitors about current promotions and include links to the pages with the corresponding products.
New colorful filter will help the client to choose a bouquet by cost.
An infographic block tells visitors about the main advantages of shopping at this store, without the need to navigate to other pages.
We enriched the content structure by adding a series of relevant articles to the Power Blog. This brought additional organic traffic and expanded content marketing opportunities.
To increase conversion and improve site management, we integrated and tested the following Cart-Power add–ons:
Live Search — A fast and intelligent search helps users find products instantly, improving navigation and engagement.
SEO Templates — Automated generation of high-quality meta data, streamlining the optimization process and saving time.
WebP Images — Improved page load speed by converting images to the modern WebP format.
Power Labels — Custom product labels highlight promotions, discounts, and featured products, increasing product visibility and click-through rates.
Power Blog — A content-rich blog section drives additional organic traffic and improves topical relevance.
Power FAQ (SEO-Optimized) — An informative FAQ section improves user experience and supports keyword targeting.
Power Reviews — The most informative and useful reviews that build trust and increase conversion rates through social proof.
Extended Sitemap XML — A fully optimized sitemap that ensures complete and efficient indexing of the website by search engines.
SEO for Filters — Promotion for low-frequency search queries to gain a competitive advantage and improve SEO performance.
All add-ons were configured and tested, and usage recommendations were provided. We remain available to assist the client whenever needed.
The SEO optimization and usability improvements for the Klumba online store demonstrate the effectiveness of a full-scale digital strategy. Our collaboration with the client continues, including regular audits and adjustments to maintain optimal performance.
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