Steelracing is an online store of various motorcycle equipment from scooters to snowmobiles with a delivery service throughout Russia. Working directly with motorcycle manufacturers allows the store to set low prices and guarantee fast order fulfillment.
The client’s store was built on WordPress with an e-commerce module. This CMS is well suited for online stores with a small product range of up to 100 units. But our client has more than 2000 of them.
As a result, the online store did not look attractive, and management became difficult.
For the client, it was important that all content be preserved on each page. For migration, we chose a license for online stores and UniTheme to develop further design. CS-Cart is ideal for an online store, it allows the client to independently add blocks and effectively manage the site. The variety of delivery methods covers the client’s main USP – fast delivery to any region.
We described the site structure and made a plan to transfer all the data.
A website adapted for mobile devices provides a more convenient and pleasant user experience, and better attracts and retains customers. It also improves SEO indicators and increases visibility in search engines.
We expanded the capabilities of operating and managing an online store by migrating to CS-Cart:
1. Now you can easily add and manage new items, so that the store administrator can handle it himself.
2. The store is completely ready to re-optimize the content.
The new website design creates a pleasant user experience for customers:
3. The hierarchy and balance of elements on the page groups the content so that the search for the necessary motorcycle equipment is simple.
4. Bright graphics and corporate identity immerse in learning and motivate the buyer to convert.
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