TodayConcept
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A home page concept for a car dealership network in Ulyanovsk. Shoppers pick a car right on the first screen: brand, price range, new or used. Before the mockup we put together a moodboard, sketched the page on paper and tried several first-screen layouts.

Avtoray is a network of official car dealerships in Ulyanovsk, Russia: new and used cars, service, car loans and insurance.
We designed a home page concept: picking a car by brand and price on the first screen, dealership services and contacts. The dealer’s site currently runs on a different design.
The first screen on a 1280-pixel display: avtoray.ru today, in a different design, and the home page concept. Drag the divider.
Today · avtoray.ru
Concept
The menu slides in from the right: buying a car, financial services, service with subsections, careers and a callback request.
Before the mockup we collected a moodboard of car websites and sketched the home page on paper. Most of the sketch made it into the concept: the car on the first screen, a row of brands, the price slider and links to loans and insurance.
A first screen for each brand: the model in large type, trims with prices and a catalog button. Four of the five variants.
Early car finder options: a filter over the first screen, and round dials for budget, model year, mileage and power.