desert.ru
Desert
Marketplace for confectioners and home bakers · Russia
Desktop and mobile, Russian and English · 2024
Marketplace design · 2023
CryptoDesk
A marketplace for ASIC miners, graphics cards and components, where both companies and individuals sell. In one week we designed and built a new storefront style on the UniTheme2 theme: home page, catalog, product page with a seller block and cart.
- Client
- CryptoDesk, mining hardware marketplace
- Task
- New storefront style in one week
- Platform
- CS-Cart Multi-Vendor, UniTheme2 theme
- Mockups
- 7 desktop screens, button states
- Year
- 2023
Task
The marketplace already ran on CS-Cart Multi-Vendor with the UniTheme2 theme. The client needed a new storefront style for a conference on September 12, 2023, which left one week. We kept the theme features as they were and changed colors, forms, buttons and blocks.
Both companies and individuals sell on the platform, so we designed a seller block on the product page for both types. We built the style into the theme and moved it to the live site on September 11, a day before the conference.
Home page
- The header has a ticker with cryptocurrency rates, and below it a magenta bar with catalog sections.
- The first screen speaks to sellers: “Sell more with CryptoDesk” and an “Apply” button.
- Eight popular categories on dark tiles, from ASIC miners and graphics cards to repair services and data centers.
- Top sellers appear as a logo carousel, and new arrivals from brands as a grid of banners in different sizes.
- Further down: a deal with a countdown timer, popular brands, current deals and a mining calculator.
Customer journey
Hover over a screen to scroll through it, or open it full size.
Catalog
Brand logos above the list, filters by price, hash rate and brand, quick picks like “ASIC for Bitcoin”.
Product page
Next to the price: the brand logo and a seller block. Delivery terms expand in the list on the right.
Cart
Each item shows its seller. Below are a promo code field, a free delivery bonus and the order total.
Seller block
Sellers on the platform are companies or individuals. For the product page we designed three versions of the block: with a company description, with an “Individual” label, and with a “Company” label, reviews and a follow button.
Button states
Three states, default, hover and pressed, for a catalog tag and the “Add to cart”, “Buy in one click” and “Show more” buttons.
Mockup colors
- #AB2F86Menu, buttons and accents
- #1B1D28Header and category tiles
- #784ADA“In stock” label
- #EE6740New arrivals banner
- #FFFFFFPage background
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