In the last article, we identified general directions for developing content in an online store blog. You can write about your company’s goods and services, the business in general and about your business partners, but the main thing is that the content needs to close customer problems, their unresolved issues, fears and pain. How do you know what customers care about? Where to go for blog ideas? In this article, we have collected six resources to help you.
1. Keyword Research Tools
In order to understand what people care about, you can use SEO specialists’ tools. Here are some of the most popular and free:
- Keyword Generator;
- Keyword Sheeter;
- Answer the Public;
- Keyword Surfer;
- Google Search Console;
- Bulk Keyword Generator;
Let’s see how to use some of them.
Keyword Generator finds up to 150 keyword ideas for any seed keyword. For example, if we search for “face toner” we get a lot of keyword ideas containing that word along with their estimated monthly search volumes.
We also see a list of question-type queries.
Based on this, you can make digests of your products and reviews on the popular items, give advices on choosing.
The same with Google, which is the most powerful keyword research tool. You should take notice of the “People also ask” box that shows up for some searches and use it as the ideas for your online store blog.
These are questions that Google knows searchers are asking and want to know the answers to. And here’s a quick trick: click on any of these questions, and Google will load more.
Searching words in Keyword Research Tools will help you assess how popular a query is, as well as discover unexpected details related to the topic.
2. Yahoo Answers and the like
Yahoo Answers is a service where questions are asked and answered.
How should you use it to find blog ideas? Go to Yahoo Answers, choose one of dozens of topics or enter keywords into the search bar, scroll through the results and see what people care about. If you are an expert in something, then you can answer questions and attach links to your online store.
For example, here’s how you can search for themes for an online baby store. Go to Yahoo Answers and type “baby diapers” into the search bar.
Here is a list of questions that were found:
- What is the best place to buy baby diapers in bulk online?
- What is the Price of baby diapers in India (Pampers and Huggies)?
- Is it true that disposing of baby diapers is illegal?
- What’s the average cost a month for baby diapers and necessities?
- Diapers for teens? Preferably baby diapers?
- Target brand baby diapers?
And so on.
All these are themes for the baby online store blog. You can also go to these questions and leave a comment with advice and offer your product.
You can also visit Quora. It works in a similar way. Yahoo Answers and Quora help you understand what the target audience cares about. It’s a cool tool for finding new ideas, building brand awareness, getting traffic, and showcasing expertise.
Customers usually ask your online store’s support team the most troubling questions, so ask your colleagues to help you by making a list of common questions. From the answers to them, you will have an inexhaustible source for publications that your customers will like.
For example, if smart lamp buyers often call for technical support because they cannot synchronize it with a mobile device, write detailed instructions on how to do this. This will help your customers and take the burden off your support team.
Comments on your posts are another source of ideas. From them you will understand what excites your readers and which topics are more popular. At the end of the publication, you can directly ask readers what else they would like to know, if they have any questions about the product or to your experts. Based on the answers, make a list of topics.
4. Forums and Communities
To keep abreast of what your target audience is concerned about, you can monitor forums and communities. From them you will find out what people ask most often. On specialized forums, relevant topics for discussion are often placed in a separate top “Most Popular Topics” (or something like that), so you don’t even have to search for anything.
For example, if you have a online mountain bike shop, the MTBR has an almost ready-made list of blog topics:
Check out the blogs of other online stores in your industry. Pay attention to what topics they publish articles on, how content is presented, how readers react to it. The most popular articles on a competitor’s site can be found using SEO tools (like Serpstat).
Most importantly, don’t copy interesting content, but make it better: assess what is missing and add value or detail. Invite your expert to share their opinion and bring it to life in a new way.
Follow your industry news and general news agenda. The top news can be read in specialized media or in Google.
For example, an online game store 400coup regularly publishes a blog announcements of new Lego sets.
So that excites buyers can learn from Keyword Generator and other keywords research tools, from Yahoo Answers and Quora, from comments on the website or questions from the support service, from competitors and thematic sites. What’s next? Experiment with your content, see what is more interesting to your readers, collect feedback. A blog will be a good tool to help you grow your business and grow your customer base.