Promotions are an important tool for attracting customers. Why does Black Friday work? How can you always make the same profitable offers without damaging the company?
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Overview payment services to better understand customer behavior and minimize the rate of abandoned mobile shopping carts.
Customers who actively participate in loyalty programs tend to generate 12-18% more revenue per year. Overview loyalty programs that generate repeat purchases
The off-season can be a tough time for multi-vendor marketplaces. With fewer buyers and lower sales, it’s important to come up with effective ways to boost your sales during this time.
An on-demand service marketplace is a platform that connects service providers with consumers in real-time. From house-sharing platforms, to groceries delivered on-demand.
What is LTV, why is this metric needed? What affects LTV and how to increase it? Everything in our article.
What comes first on the marketplace: sellers or buyers? Profits depend on sellers, and they need buyers. We figure out how to attract more vendors to the market.
If sales start to drop and you are losing customers, it may be time for a transformation – change strategy and rebrand. The brand of the company helps to broadcast changes and stay in touch with the audience.
Checkout is the most important page on the customer journey. To keep visitors from leaving the checkout page, we have prepared 10 ideas on how to improve this important page.
In this article, we will talk about critical marketplace performance metrics. Depending on your business goals, you can choose and focus on those that are right for you.
How to switch to the new version of Google Analytics 4, how to work in it and what is useful for online stores.
How to make the best use product card and not to get confused in the nuances
Whether the online store needs a loyalty program? How to choose the one that will profit? Clearly and step by step we explain what you need to know about loyalty programs.
We will look at 5 new advertising tools in Google AdWords (Ads) that can get the most targeted clicks for less money.
Do you want to make your Google Adwords ad more visible? We tell you why you need to set up rotation and what additional extensions to use.
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