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Mastering Digital Goods: Key Insights into Selling and Platform Selection for Success

Digital goods, also known as digital products, play a crucial role in the dynamic development of electronic commerce, offering significant potential for entrepreneurs. In this article, we aim to provide insights into the various types of digital goods, their benefits, and strategies for generating income in this industry.


CS-Cart is a popular ecommerce platform that can be utilized to build a website selling demo access to cash gambling games. Some popular cash gambling games that can be offered include:

  • Aviator – This is a crash-type game where players bet on how long a virtual airplane will fly before it crashes. The longer the flight, the higher the potential payout.
  • Space XY – A spaceship flying game where players cash out before the spaceship crashes. This game has a space exploration theme and multiplying payouts.
  • Aviatrix – A medium volatility crash game featuring an aviation theme and NFT integration, allowing players to customize planes.
  • Magnify Man – A superhero-themed gambling game featuring expanding symbols and focusing on instant wins.
  • JetX – A fast-paced crash game featuring a jet plane theme and elements of skill-based gambling.

Steps to Create the Gambling Games Website

  1. Install CS-Cart and activate a gaming demo data addon which contains base templates for a gambling site.
  2. Create product categories for each type of cash gambling game offered. Configure category settings.
  3. Add each gambling game as a digital product within the appropriate categories. Enter product descriptions, pricing plans, demo access details, and media.
  4. Setup online payment methods to allow visitors to purchase demo access or play money for the games.
  5. Design the frontend of the site through templates and skins to have a gambling aesthetic.
  6. Add dynamic blocks and widgets to promote top games and new additions.
  7. Configure shipping and order management rules for digital fulfillment.
  8. Launch the site and continue adding new cash gambling games over time to expand the offerings.
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What Are Digital Goods

Digital goods encompass products and services that are delivered in electronic format, such as subscriptions, graphics, online courses, music, videos, software, games, in-game items, and online consultations. NFT tokens, a type of digital goods gaining global popularity, are also available for purchase, sale, or exchange. In our article “NFT Marketplace – What Is It And How To Create It?” we provided in-depth insights into creating a marketplace for NFT goods.

These goods do not necessitate physical delivery and can be transmitted to the buyer online following payment, providing them with online access or a download link for the file.

According to JPMorgan Research, the annual expenditure on digital goods exceeds $54 billion, and it is projected to reach $74 billion by 2025. This market expansion is propelled by the uptake of Internet technologies, evolving consumer preferences, and overall technological advancements.

The Profitable Nature of Selling Digital Goods

  1. Streamlined Launch: Transitioning digital products and services to a marketplace or personal website demands minimal effort, offering a swift start for sellers already equipped with digital assets.
  2. Simplicity and Cost Efficiency: Digital goods eliminate the need for packaging, storage, and delivery, reducing logistical and warehouse expenses.
  3. Effortless Profit Generation: Following an initial investment in product development, digital goods can be sold repeatedly without additional production costs, thereby generating passive income.
  4. High Margins: The production cost of a digital product primarily consists of the content and visual display for the online store, facilitating high profit margins.
  5. Scalability: Non-physical products can be produced, duplicated, and sold in substantial quantities, allowing for diversification of product offerings and accelerated sales growth without excessive expenditures.
  6. Reduced Risk: Testing and modifying a digital product is cost-effective, enabling sellers to ascertain its success before a large-scale launch.
  7. Sustained Demand: Statistical agencies indicate that the sale of digital goods is among the fastest-growing sectors, with an average annual growth rate of 10 to 15%.

Who Can Benefit from Establishing a Business in the Realm of Digital Goods?

Experts who are already selling their non-physical products through other channels. For example, if you sell educational materials or guides through social networks, then launching an online store will not be difficult.

For a business that wants to expand its range and receive passive online income. For example, if you already have a restaurant, you can add a section with: master classes and recipes. If you have an offline business, such as a pottery workshop, you can sell an online course on your own website.

Here are a few examples who should think about launching their own online store or marketplace for digital goods:

  1. Creative professionals: artists, designers, photographers, writers, musicians, videographers and digital content creators. They can sell their works and creative works through their own online store or marketplace.
  2. Experts and Consultants: Professionals in business consulting, education, healthcare, fitness, psychology and other fields can develop and sell digital courses, e-books, video tutorials and other information products.
  3. Software developers and technicians: They may offer digital tools, apps, templates, website themes, and other digital solutions.

Entrepreneurs who want to occupy a promising and profitable niche in e-commerce. Then it’s time to decide on the right digital product to sell.

8 Profitable Digital Products to Sell

1. E-Courses

Online courses and video lectures are currently among the most sought-after digital products. Creating them does not necessitate significant investments and can leverage existing expertise. The course format can range from short, insightful videos to comprehensive programs for mastering new skills. Once developed, the course can be marketed for years, enabling easy scalability for the business. Even with a modest audience, profitability is achievable.

Medical courses on ACLS
Medical courses on ACLS


  • High potential earnings.
  • Profitability feasible with a small audience.
  • Utilizes existing expertise.


  • Requires profound understanding of the target audience to achieve success.
  • Demands more creation time compared to smaller digital products like guides.
  • Significantly valuable content needed to compete with free resources.

2. Expert Guides

Experts can monetize their knowledge by offering downloadable training materials, usually in the form of PDF documents, to teach specific skills or provide practical advice. Achieving profitability necessitates a substantial audience and top-quality content. If the individual already conducts consultations and webinars, minimal additional material creation is required.

Digital analytics reports on Statista
Digital analytics reports on Statista


  • Collection of child-friendly recipes.
  • Pet training guides.
  • Gardening and plant care guidelines.
  • Social media guides and instructions.
  • Knitting or crocheting master classes.
  • Analytical reports.

How to Begin:

Identify the most frequently asked questions in your profession. These inquiries are perfect topics for your materials. Dedicate time to crafting high-quality guides and utilize tools like Canva to personalize the appearance and save them in PDF or EPUB formats.


  • Easily created, often using existing materials.
  • Quick preparation of all files.
  • Utilizes pre-existing skills.


  • Challenging to generate profit without a high sales volume.
  • Competes with free content.
  • Strong marketing and promotion required for consistent income generation.

3. Online Services

Another option is to advertise your services digitally. These service advertisements are designed similarly to other digital products. Internet-based services like online advertising creation, coaching, consulting, and mediation are in high demand.

Nutrition Consultation on Hello Inside
Nutrition Consultation on Hello Inside


  • Interior design consultations.
  • Online personal training.
  • Career coaching.
  • Nutrition consultations, dietary guidance.

How to Begin:

Develop a service package tailored to your target audience. Promote the services on social media platforms.


  • Opportunity to better understand your audience.
  • High profitability.
  • Low initial investment.


  • Lack of passive income.
  • Limited scalability compared to traditional digital products.
  • Demands expert’s time and active participation.

4. Design Templates

Pre-made templates that allow users to incorporate their information are also popular. Types of templates that consistently attract users include website designs, elements for creating unique images, and graphic templates for social media, all of which are constantly in demand due to the increasing number of online purchases.

WordPress Theme on Creative Market
WordPress Theme on Creative Market


  • Graphic design web templates.
  • Canva templates.
  • Social media graphics templates.
  • Printable planner templates.


  • Relatively easy to learn.
  • Lower time commitment compared to larger digital products like courses and software.
  • A viable source of passive income for experts.


  • Requires a large sales volume to be profitable.
  • Necessitates an effective sales funnel for consistent income.
  • Competition with freely available content.

5. Software and applications

Software and applications stand as some of the most lucrative digital products, necessitating a considerable amount of expertise, time, and financial investment for their development. Moreover, continual maintenance is essential post initial product release. The demand for online services and software spans diverse business domains, catering to large corporations, small enterprises, and individuals requiring applications for accounting, inventory management, business process organization, task tracking, and cloud data storage.

For instance, Cart-Power operates an online store that offers ready-made solutions for CS-Cart and Multi-Vendor, catering to specific features or industry-specific needs that are not readily available on the CS-Cart platform. Each add-on can be effortlessly customized to align with unique business requisites.

Homepage of the e-commerce platform for add-ons offered by Cart-Power
Homepage of the e-commerce platform for add-ons offered by Cart-Power


  • Operating system licenses and antivirus software.
  • License codes for software activation.
  • Highly specialized software applications.

How to begin:

Identify the market needs for essential programs, applications, games, or SaaS products. Promote the software or game via popular app stores like the App Store or Google Play Store.


  • Potential for consistent monthly revenue.
  • Innovative software products can generate substantial profits.
  • Expansion opportunities for software development firms beyond small-scale enterprises.


  • Requires coding skills or a proficient development team.
  • Initial investments in time and finances are comparatively high.
  • Elevated risk of failures and returns.

6. Digital art, images and sound

Producing and selling digital art enables individuals to earn money while pursuing their passion. This category of product can be lucrative, but it necessitates the acknowledgment of the creator and an engaged audience, resulting in a higher entry barrier compared to other forms of digital content.

Digital art on Etsy
Digital art on Etsy

In contrast, stock images, videos, and audio are inexpensive and demand substantial traffic to generate profits.

3D animal models on SketchFab
3D animal models on SketchFab


  • Written notes.
  • Data bits.
  • Licensing offers.
  • Drawings and illustrations.
  • Collections of stickers.
  • Photographs and video footage.
  • NFTs.
  • Printable coloring pages.
  • Animated motion design.
  • 3D graphics.
  • Infographics.
  • Standard sound effects.


  • It offers a reliable source of passive income with a defined audience.


  • It operates within a highly competitive market.
  • Safeguarding the copyright of digital art can be challenging and requires awareness and compliance with copyright and related rights legislation.
  • There is a risk of piracy.
  • A substantial customer base is necessary to generate income from stock products.

7. Filters, fonts, presets

Filters, fonts, and presets are set to become increasingly popular, much like web design templates, and are poised to attract a dedicated customer base. This is driven by the ongoing digitalization of various services and the growing demand for individual online projects. Their development demands strong visual appeal.

Photoshop templates on Retro Supply Co
Photoshop templates on Retro Supply Co


  • Vector illustrations.
  • Icon sets for websites or applications.
  • Fonts.
  • Social media filters.
  • Text effects.
  • Digital wallpapers.
  • Stickers.


  • Ease of content creation.
  • Low time commitment.
  • Potential for passive income.


  • Requires software for creation.
  • Significant traffic and sales are necessary to generate profit.
  • Faces stiff competition.

8. Subscriptions

Selling access to content or services for a specific period offers a predictable income stream for sellers and digital marketplaces, often renewing automatically at regular intervals and conveying a sense of savings to the buyer.

Subscription to an online magazine
Subscription to an online magazine


  • Educational email newsletters.
  • Podcast subscriptions.
  • Digital magazine access.
  • Vlog subscriptions.
  • Weekly meal plan access.
  • Guided meditation subscriptions.


  • Reliable source of recurring monthly income.
  • Potential for high profitability.
  • Fosters strong brand loyalty.


  • Not entirely passive income, as continual content development and supplementation are required.

Where to Sell: Your Own Platform or an Existing Marketplace

Selling digital products through established marketplaces may seem like the simplest option. Numerous multi-category platforms such as Amazon, Walmart, and eBay exist, alongside specific marketplaces like Etsy for handmade art, ThemeForest for digital artwork and code, and Udemy for courses, and more. Top 14 Marketplaces for Selling Digital Products: the Best Global Practices.

These platforms offer the benefit of high recognition, substantial traffic, and a loyal customer base, making product placement straightforward and rapid.

However, this approach is not without significant drawbacks:

  • Certain digital products may not perform well on cross-category marketplaces due to the availability of specialized services for purchasing and consuming such goods. Before entering a marketplace like Amazon, it’s advisable to explore niche platforms tailored to your target audience.
  • Promoting digital products on multi-category marketplaces can be challenging since these platforms may allocate less advertising space for digital goods compared to physical products. Niche marketplaces often provide special promotion tools for their sellers.
  • Multi-category marketplaces, where physical and digital goods coexist, present the risk of buyer confusion, potentially leading to negative feedback for the seller.
  • The commission on marketplaces typically ranges from 5 to 30% of the product price, and the withdrawal of funds for the author may be inconvenient or subject to internal limitations.
  • High competition on marketplaces necessitates a unique offering to differentiate your digital product.
  • Constraints on implementing monetization schemes and sales funnels are common on marketplace platforms.
  • Dependency on third-party traffic and marketing efforts can result in fluctuating visibility and traffic, especially when platforms change their ranking algorithms.

Setting up your own online store for selling digital goods involves tasks such as uploading products, designing the site, creating content, and implementing advertising. Despite the initial complexity, this approach offers compelling benefits:

  • Independence from content ranking tools on external platforms, allowing you full control over your content’s display.
  • The ability to configure flexible advertising settings, including contextual and targeted advertising to attract potential customers.
  • Retaining the full commission for your digital products or expert services, ensuring you receive the entire amount from each sale.
  • Swift withdrawal of earnings, with funds directly deposited into your account upon customer purchases.
  • Leveraging various marketing tools to inspire customer engagement, such as offering gifts, coupons, discounts, and other incentives.
  • Opportunity for additional monetization through the creation of sales funnels around your primary digital product. For instance, providing templates or presets for photos as part of a subscription for a social media promotion guide.

Furthermore, establishing your own marketplace is more straightforward than it appears. For example, platforms like CS-Cart support downloadable products and can be easily tailored to accommodate the specific needs of any business with the assistance of expert teams.

Developing your own marketplace permits the launch of diverse online businesses centered around digital goods, such as an online school, a publishing agency, a digital art gallery, an NFT platform, a music platform, or a games and software store. Content creators act as sellers, with the potential for increased profitability as more sellers register and attract more buyers. This business model is particularly promising, given the 15% annual growth of the digital goods market.

How to Start Selling Digital Goods

If you already possess a pre-existing website or social media page, employing turnkey solutions like CS-Cart allows for the swift launch of an online store. Even its core functionality encompasses essential features for promptly establishing various e-commerce projects. As your online store starts generating revenue, you can enhance the out-of-the-box functionality with features tailored to your specific requirements, precisely when needed.

For those in the initial stages of entering the digital products market, adhere to these steps:

  1. Identify your niche and gradually familiarize yourself with the market. Ensure there is demand for your product by determining the problems it addresses, its utility, potential objections from prospective buyers, and strategies for resolving them.
  2. Assess your competitors and pinpoint what sets your product apart. Seek to strengthen your solution to a specific issue or introduce an innovative, original approach.
  3. Select the most suitable platform to host your digital business.

CS-Cart provides built-in support for the sale of digital goods, allowing you to effortlessly establish a specialized niche store or a comprehensive marketplace offering downloadable products. The user-friendly layout editor enables the creation and updating of pages directly from the storefront without the need for programming expertise.

As an official partner of CS-Cart, Cart-Power specializes in supporting businesses from their inception to development. They are equipped to assist with diverse projects across various industries or business models. Whether you seek to launch a profitable marketplace or an online store for digital goods, Cart-Power can offer valuable assistance on CS-Cart. Creating an Online Store for Digital Goods with CS-Cart: A Guide to Setup and Cost Estimation.

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Ksenia Cheburova , Cart-Power Editor
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