Audit

An audit is what happens before anyone touches the code. It answers a narrower question than it sounds: what is actually holding this store back, and in what order should it be fixed.
Loopazon began as an audit and turned into a redesign once the findings made the case. CSiRentals needed its rental logic and availability handling examined before new features were added. Lake Lite needed its catalog and search structure assessed before a redesign was scoped.
Our audits cover the technical layer — robots.txt, sitemaps, meta tags, duplicates, redirects, broken links, speed — and end with a prioritized list rather than a document. A finding that nobody can act on is not worth reporting.
If you suspect something is wrong but cannot name it, start with a technical SEO audit.